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Quite interesting to see how tech companies are trying to change their perception and improve it, to make it more viby and youthful maybe or to seem cool. Here Intel has a new ad trying to celebrate whats different about Intel culture, personality and their heroes! (taken from Intel’s YouTube Channel)

See advert here:

This is the question Microsoft posed in their latest ad promoting their PC’s. They got a waitress and told her if she can find the laptop she wants under $1000 they’ll buy it for her – she goes shopping, take a look.

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion

For me I’ll definitely be getting a new Windows laptop when Windows 7 comes out and the closest I’ll come to a MAC is possibly getting an iPhone.

Apparently this was banned because it was making ‘light’ of killing people, personally I just think its pretty funny and the sound effects are great – take a look:

[youtube=http://www.youtube.com/watch?v=uubisIpY3iU&hl=en&fs=1]

Warning there is some nudity in this advert (topless ladies)…

Recently posted on TechCrunch.com a Danish advert advertising a washing machine directed viewers to their ‘actual’ advert which was posted on the internet as clearly is wouldn’t have been allowed on TV.

Watch it here:

Link:

Sex always sells and its one way of insuring your advert spreading itself virally across the internet. Whether you would want your company associated with this type of advertising is up to you though… I think I would like a great viral campaign but I would have kept the bikini tops on.

The 3 new Microsft ads now without Seinfeld, starting to get a lot better responses from the public.

[youtube=http://www.youtube.com/watch?v=HrmF-mPLybw&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1]

The advert Apple have run on the NYTimes website: (also pretty good)

Since going live yesterday and been posted on YouTube it has already received 120,000 views and that was just this video I’ve embedded below and not the shortened edition…

Take a quick look

[youtube=http://www.youtube.com/watch?v=gBWPf1BWtkw&hl=en&fs=1]

Now as you can see its sort of following on from what Hollywood have been doing with reality TV and putting people like Paris Hilton with odd families for awhile and seeing how they cope. As you can see in the family its an odd family with a crazy Grandmother.

I think they are trying to bring across the fact that Bill Gates and Jerry Seinfeld are as normal as you and me (besides their billions of dollars they have). The review on TechCrunch was of still been confused but the comments afterwards were pretty good and people seem to be warming up to it.

One item pointed out is that this ad is over 4minutes long, if you are watching your daily show like ‘The Office’ and this ad comes on – people who are fans of Jerry Seinfeld will watch the whole 4minutes of it. At least its better than soap/cleaning adverts on TV.

Steven made the following comment on TechCrunch

the “billions” of people watching the ads aren’t tech bloggers and admitted apple fans trying to analyze the ad to figure out why they should be buy ms products.

the ads are what they are, a funny attempt to connect to the public and brand microsoft using one of the most popular comics of all time. microsoft isn’t trying to reach any of the people who read this or any other tech blog with any kind of frequency. we know about the major software companies and be you an apple, open-source or m$ft fan-boy, you are not the audience. joe six-pack, the average american who uses their computer at home an hour or two a day is the audience. how is this complicated?

personally, i thought the first ad was okay, this second ad was pretty funny with the exception of the last :10. and i’d wager that most of middle america probably will find these ads funny and bring the brand microsoft back to their conversations. i mean, look at the conversation it’s creating here. job done in my opinion.

I am starting to agree, you can’t look at it as one commercial but rather a whole story line with a number of commercials.

The long-awaited $300 million ad campaign that Microsoft launched to counter Apple’s successful “I’m a Mac, I’m a PC” campaign aired on Thursday night in the US and I managed to find it on YouTube this morning.

Its pretty darn random and I’m not too sure what the punchline is, the only thing what was quite funny was seeing Bill Gates do a little ass shake… Not many people are getting it and the only thing I could hope they’re trying to do is to confuse everyone and draw them in and then follow up with some better ads.

Take a look and let me know what you think, I’d say its 90 seconds of old men trying on shoes and been stupid. It was quite funny seeing Bill Gates trying on shoes and displaying his discount card. Take a look and see for yourself…

[youtube=http://www.youtube.com/watch?v=uz6amk3P-hY&hl=en&fs=1]

Bloggers are saying that this has nothing to do with Microsoft and Apple but it does hint at what the future of Microsoft could be and according to the ad its going to be ‘delicious’. If Jerry Seinfeld gets $10 million for that then that is just ridiculous, some of the comments on YouTube were even saying they’d lost their respect for Jerry.

Microsoft is trying to spread the advert virally and put it up on YouTube – that must have really got the hairs on their back going! They’re trying to rebrand their image but have to use their rivals website to promote it, ha ha.

What are your thoughts on the matter?

Today there was an interesting article on the IOL website regarding Intel and Yahoo coming together to make television more interactive with online capabilities (read article here).

They are aiming at developing widgets for the television (mini computer program for those of you who don’t know) that will be interactive and could either depending on the advert or what you want keep track of stock prices, display an ‘order now’ button, message friends or access videos etc.

Now if you are reading your blog you should have read this book, if you haven’t read it then get it. ‘The Search’ by John Bartelle descibes what the future could be like and how computers and your television will interact. The example they used is pretty good, say you go onto Google and search for ‘baby products’ and you browse through a couple of sites then later that day you sit down in front of the TV to watch the latest ‘Greys Anatomy’ episode. During that show the advertising slots and Google/Search engine will interact, they will know that you searched earlier for baby products so based on your history they will display relevant adverts. So at the first ad break you may get adverts for diapers, baby food etc.

Some people may feel that this is invading your personal space too much… I’m not sure, I think the television and computer will one day be very close to pretty much the same thing.

Just imagine, wake up in the morning and while eating your breakfast you can watch the morning news (which will be outdated) while the little widget checks your emails, and then you could chat to your friends or order some flowers for your loved one. Maybe the lazy humans depicted in the movie ‘Wall-E’ aren’t too far away!